• ranking of the best SEO company in Nigeria
    SEO

    10 Best SEO Companies In Nigeria

    First, what is this SEO everyone keeps raving on about? And why should it matter to you or your company?

    Okay, let us answer these two questions before we dive into the article proper.

    WHAT IS SEO?

    SEO (which stands for Search Engine Optimization) is the habit or practice of increasing the quantity and quality of traffic to your website through organic search engine results. So, basically, it is just another way of saying that SEO makes your website rank high on search engines like Google, Bing, and Yahoo! Etc., so that users will get to see you quicker.

    And now comes the why. Why should this SEO matter to your company’s website, I mean, it is perfect where it is on the fourteenth page of Google search results, right? Well, let’s see. We’ll give a brief twelve reasons why.

    • Search engines (or organic search) is most often the primary source of website traffic.
    • SEO builds trust with clients and lends a lot of credibility to your brand.
    • Having a good SEO means your online customers get to have a better user experience.
    • Your website gets more engagements, and you can turn your traffic into revenue.
    • Just like the previous point, SEO impacts the buying cycle.
    • You have an understanding of the web environment
    • It is cheap, relatively.
    • It is something of a long-term basis.
    • It can be quantified.
    • It exposes you to newer opportunities.
    • SEO helps keep you on page one of Google searches, and your page fourteen really isn’t where you should be feeling cozy.

    Now that we have gotten that out of the way, let’s move on.

    You probably have seen the light on why you need SEO, and now, you’re asking, where can I get someone who’d help me handle this because I need my website positioned at the top?

    Don’t worry, we’ve got you covered. There are tons and tons of good search engine optimizers in the world, ready to give your website that visibility it so needs. But you don’t need to be looking out of the shores of Nigeria for a good SEO agency, as there are many Nigerian based SEO agencies that will offer you quality service and send your website to the first page on search engines. But the problem is, many of these agencies claim to do an excellent job and then later come short of expectations. They promise you within a week, you’d get your website ranking high. The thing is before you can pick out any one of these sweet talkers, you’d need to consider a lot of things, because there are hundreds of factors that need to be considered.

    List Of The Best SEO Agency In Nigeria

    In this article, we’ve curated a list of SEO firms we believe will get the job done, and done well, and are also based in Nigeria.

    NOTE: This is not to say that those not on the list are bad, but these are the ones we can verify. These agencies on the list have proven themselves to be IT in the SEO field.

    ZEODIGITAL

    ZEODigital is the best SEO company in Nigeria. In its six years of working in the field of SEO, it has managed to Best SEO company in Lagosposition itself as an authority in the SEO business. For the six-plus years, ZEODigital has been helping businesses’ websites shoot to the top in search engine results, using top-grade and safe search engine optimization techniques.

    They take into consideration every step of the SEO process, from keyword research to search engine ranking, to rank monitoring, and site auditing.

    All of these are done to ensure that their clients get the best of their services. Although they are a locally based SEO company, they have stretched beyond the limits of the African borders and have extended their skills onto foreign lands, assuaging the dilemma that cones with SEO and website traffic. This is one company you’d want to try out. They also have an academy where they conduct digital marketing training in lagos.

    VTNS SOLUTIONS

    Like many other companies out there, there’s always the claim to be the best in their respective industries, and VTNS Solutions is no different. They assure their clients (and prospective clients) that they are able to put their clients’ websites in the first position on Google’s first page.

    How true that is, is debatable, although, when you search for top SEO agencies in Nigeria, their website lands on the first page, so maybe they can make true on their promise to rank your website in the first spot of Google’s search.

    Services they offer include:

    • White label consulting
    • Local business optimization
    • Generation of quality back links
    • SEO auditing, and
    • Conversion rate optimization.

    To properly attend to the needs of their clients, they rarely accept every service request they get, so they can give topnotch service. This should make you try them.

    CRANK DIGITAL

    They are focused not on SEO alone, but on other aspects like digital marketing that is comprised of content marketing and social media marketing. If you want a full blown online marketing company, Crank Digital seems like the way to go.

    They have an alluring web design that makes it easy for prospective clients to choose them for not their SEO skills alone, but for their web design skills, too.

    In addition to the services they offer, they do SEO training, so if you want to learn more about SEO as a business owner, or you want an employee of yours to gain the SEO skills needed to propel your company’s website, this is a good option.

    SKILL PATRON

    They offer a free SEO tool for keywords that would help evaluate certain keywords that your website is trying to rank. They give monthly reports that inform you on the progress of your brand in terms of website traffic and conversion rates.

    They also provide a site auditing and competitor analysis report service that keeps you informed in how best to manage your digital strategy.

    OUTRANK THEM

    This is another big SEO company in Nigeria. Outrank Them takes into practice the saying that your SEO team should be present in the process of building your company’s website. And for this reason, on their list of services, they’ve included web design as a part of it.

    So, if you want an agency that will both build your website and tackle your SEO issues, you should look into hiring them. Although, they are very selective of the brands they choose to work with, and there are certain criteria that you’d need to meet before you are considered, but once you meet them, you can cross the threshold into their pool of clients.

    SEO NIGERIA

    SEO Nigeria is another top SEO agency that has digital marketing services and web design and SEO on their list of offered services.

    They give you a monthly report on SEO, and this helps you know where your company stands in terms of your marketing strategies and evaluation of your ROI (return on investment).

    They have a timeframe of work on projects, and this runs from four months to twelve months.

    CKDIGITAL

    CKDigital is a top level SEO agency in Nigeria. Apart from the fact that they offer a wide range of digital marketing services, they also have a focus on SEO for e-commerce websites.

    They have their portfolio as proof of their capabilities, and their ability to deliver on their promise to place your website on Google’s first page in search results.

    DPTRAX

    One thing that makes DP Trax stand out from this crowd is their free web page audit and free SEO consultation to potential clients. They provide a comprehensive range of digital marketing services that include: content marketing, email marketing, social media marketing, and their SEO services.

    Included on this list is their web design services. This makes them a full-time digital agency. They have a high satisfaction rate from former clients, which makes them trustworthy enough.

    WEBCLICK

    This is a web design and online marketing agency that has SEO as part of the list of services that they offer. They also have business development services like corporate branding, but they are known for their web designs.

    BLUEGEEK

    This agency is a full service digital agency that focuses on both small and medium sized enterprises. They are a pioneer in the SEO industry, with no limitations to the number of companies that they work with.

    Bluegeek is on the ready to improve their clients’ return on investment (ROI), be it a large, small, or medium scaled business. They offer free e-books that give you some insights into their capabilities, and these e-books are free for both clients and industry peers.

    They also have an eye catching website, and in addition, they offer web design services. Bluegeek helps to maintain your website and also take care of your SEO.

    IN CONCLUSION

    You should know that just because these companies offer great services doesn’t mean that you’ll immediately see results. SEO is a long-term commitment and there are factors that make your website rank high on search engines. And until those factors are sort through, there’s no guarantee of any visible results.

  • ppc

    Google AdWords vs Bing Ads – Which One is Better for PPC?

    When it comes to Pay Per Click ads you want to get the most bang for your buck, but which search engine is going to give you that? Each one has unique features and benefits, so it’s hard to say but these are our thoughts.

    For digital marketing starters, Google controls 2/3 of the market between Google Search Network and Google Display Network. Google Search Network refers to the search features like Google Search, Google Shopping, and Google Maps.

    While Google Display Network refers to the other non-search based sites like Gmail, YouTube, or Blogger.

    The Yahoo! Bing Network offers similar options between the Bing-Search Network (Bing and Yahoo! direct properties) and the Bing Content Network (Bing and Yahoo! owned and operated websites).

    Cost-wise if you’re looking for cheap, Bing is the winner. The cost per click on a Bing ad is 50 to 70 percent less than that of a Google ad. The impression cost is 76 to 90 percent lower, but it’s important to note that you’re also getting significantly less impressions using Bing.

    The CTR (click-through rate) is also exponentially higher on Google. So you may be paying less, but less people are seeing your ad when you use Bing. An advantage though is that there is then 36 percent less competition between advertisers on Bing.

    When it comes to settings, Bing offers a little more flexibility in most areas (but not all). While Google AdWords allows you to adjust your budget by day, Bing Ads allows you to have either a daily or monthly budget. In Google AdWords you’re limited to location targeting at the campaign level, however Bing Ads allows you to adjust it at both the campaign and ad group level.

    However, if you like to get super organized with your ads keep in mind that Bing Ads doesn’t offer labeling, Google AdWords does. Google AdWords also allows for different sizing and format options for the images on your ads. Bing Ads doesn’t even allow for images with your ads, text only.

    In conclusion, both platforms have unique advantages making it hard to declare a winner. If you’re looking for the cheaper option or more flexibility with your ads then Bing is definitely the way to go. Want an image with your ad? Looking for more impressions and a higher CTR? Google AdWords is the platform for you.

  • facebook

    5 Facebook Etiquette Tips for Bloggers

    Facebook began as a place to connect with friends, remember that? Oh Facebook, how you’ve changed. While we continue to update and share our personal lives via Facebook we now use it for a number of other reasons. We now follow the pages of news sources, charities, sports people, clubs, and entertainers.

    As bloggers and digital marketers, many of us choose to have a Facebook page and use it to interact with readers and other bloggers. Facebook has now become a place to hangout and have a conversation, much like a club, and like any club it has its informal rules.

    Here’s 5 tips for bloggers on Facebook.

    1. Don’t post on other people’s blog pages instructing them to go and like your page, you sound desperate and pushy.

    2. Don’t attach a link to your blog when it’s irrelevant. Eg. If there’s a conversation about dogs don’t jump in with “I used to have a dog, you may like my blog about Japanese Furniture, here’s a link on how to trim your bonsai”.

    3. Don’t post multiple times in a short time frame. Take a break, posting between 3 and 5 times a day should cover your readership – space it out for the best coverage.

    4. Be respectful of other cultures. Religion and politics are always risky, you can very easily offend someone over their personal choice.

    5. If you share something from a page give credit where credit is due. If you don’t want to push the share button and choose to cut and paste tag in the person/page you sourced from.

    Any tips you have to share? What annoys you the most on Facebook.

  • blogging tools

    5 Great Blog Post Ideas

    Looking for things to write about? Lost for inspiration? Not sure where to start?

    Here’s 5 quick and easy blog post ideas to get you blogging with enthusiasm.

     

    1. Write a review

    If you’re a food blogger review a recipe or a restaurant, if you’re a fashion blogger, you can create a post on 2013 fashion trends go and try on an outfit or check out this seasons new collection. If you’re a personal blogger, review the latest book you’ve read or film you’ve seen. If you’re a beauty blogger tell us about your mascara or the latest moisturiser. Blog about your interests, tell us why you liked or disliked it.

    2. Interview someone

    Seek out someone you’re interested in and ask if you can interview them. Even if it’s a quick Q & A, chances are if you’re interested in them your readers will be too.

    3. Create a photo post

    If you’re finding it hard to write the words, tell your story in pictures

    4. Tell a story from the heart

    What’s on your mind? What means a lot to you? Sharing personal stories is a way of strengthening your relationship with your readers.

    5. Host a give-away

    What do you blog about? Where are you? Do you have something your readers would be interested in winning? Talk to a brand about sharing their product with your audience. Find something related to your niche.

    Any other ideas to share? What do you do for blogging inspiration?

  • blogging tools

    5 Basic Apps For Every Blogger to Begin With

    I met a blogger this week who chooses not to be on Facebook. I think she may be the first blogger I’ve met who appears to have an aversion to social media. It got me thinking about the apps that I now rely upon when it comes to Blogging.

    Here’s my top 5 basics that every blogger should start with.

    Facebook: It’s a no brainer right? Facebook on my phone allows me to keep up with other blogs, share ideas, and respond to notifications.

    Pages for Facebook Manager: I have far more Facebook comments than blog comments which I am sure is due to the fact that I I have Pages for Facebook on my phone. With the pages for Facebook Manager app I see every notification on the blog and can carry on the conversation no matter where I am. I don’t need a laptop to log in, I can be sitting in the car park at school or the check out at the supermarket while having a quick chat with a reader.

    Echofon: I’m more of an Echofon girl when it comes to using Twitter, I’ve been using the app for so long now that it just feels right. Take a look and see what you think.

    Pinterest: Everything just got prettier. I love having Pinterest on my phone, not just to keep up with what I have going on blog wise but I can tag in ideas for when I’m out and about. Party planning, cake decorating, it’s all there on my phone.

    WordPress: Or whichever platform you’re using. Blogger also has an app, as does Squarespace. I am terrible with editing. I cannot tell you how many times I’ve gone back to look at a post only to hang my head in shame at the typos and errors that are sprinkled all over the screen. With WordPress on my phone I can quickly jump into a post and make the necessary changes without needing access to a computer.

    What about you? Which apps do you rely upon for blogging?